Good morning, class. I hope you've all come back from the weekend refreshed and ready to learn because for today's lesson, we're going to launch straight into film vocabulary. You may think you understand language well enough to enter into this profession, but let me assure you, the language of film is very specialized. So before I send you all out into the field, I thought it'd be useful for you to know some of the basic terms of the business. Everyone settle down and let's begin.
When you think of car commercials, you typically picture one of three things: a sports car zipping around tight roads with lightning speed, an SUV towering over boulders with a disclaimer or an over-animated guy in a parking lot with a cheesy outfit on telling you to "come on down" to the local dealership.
As a production newbie trying to play career catch-up, I can claim no expert status when it comes to the world of film. However, in this fast-paced industry that brings new surprises every day, quick learning is required. I'd like to think that over the past few whirlwind months, I've picked up a little bit of the inside scoop on being an intern. Many of them may seem trivial, but trust me, minor details make a difference both in the office and on set. So without further ado, I present to you the Amateur Intern Survival Guide.
Over the years, Fueld Films has moved, grown up and in the process gone through a few different logos. If you've been following us on social media you might have noticed we've recently changed things up. We're madly in love and think we've found a keeper. So in honor of getting married to the new look, we dug deep into the closet to pull out a shoebox of old designs. Fun to reminisce and see how far we've come....
We are all about collaborations, so when we found out that our very own Fueld team members were doing so on a side project, we were beyond thrilled! Haley (who writes for us on the blog) came to Fueld this year as an intern. Within a few months, she's knocked our socks off helping out around the office and on set and she's already starting to stretch her wings as a budding film star. Brian came to Fueld around a year ago to join the finance team. He not only has experience as an accounting clerk at places like Disney but he's also a talented Cinematographer/Photographer. Talk about multi-talented.
The two joined forces to tell "Her Story" a short film written by Haley and inspired by her older sister, Inger's, battle with cancer. Through making the film and sharing it with others she hopes to help spread the word about terminal illness and its effect on family members. And ultimately how it can teach us the importance of appreciating love and life's precious moments. Watch the beautiful trailer here or below.
At Fueld, nothing gets us amped up more than having a little fun. So when we saw the boards for Progressive's "Baby Man" the little kid inside of us jumped for joy. We partnered up with Directing Duo Ben/Dave and Arnold Worldwide to tell the story to millennials about why they should grow up and "dump" their parent's insurance.
We all remember the E*Trade baby (who retired in March). Well now the table's have turned and there is a new spokesbaby getting spoon fed by eyeballs on the interweb. Complete with farting, burping and the whole nine yards. See for yourself in this series of short spots: