After Brady's sister up-fitted our Salt Lake City office and blew us away with her creativity (see here), we knew we needed her to come rescue our Austin office too. Unlike SLC, that was a new space and a blank canvas to work with, Austin was a mish-mash of configurations and furniture acquired from over the years. Some leftover from shoots, and others well, we really don't know where they came from to begin with (and let's be honest, we weren't sad to see some of it go). Other pieces like the iconic desk used in our Shiner spots were re-purposed (read about here), and of course the taxidermy were too good to let go of - those guys are practically family! We've seen dozens of iterations of the Austin office over the past 5 years and we've moved suites a few times before we finally found our sweet spot. And man is she sweet! Shall we take a walk down memory lane?”
I am here to report that all of the rumors are true: South by Southwest is the most incredible stretch of creativity, insanity, opportunity, connections, and chaos out there. SXSW arguably put Austin, TX on the map as one of the "hippest" cities around. The excitement and heavy surgence of talent within the city walls during this time comes as a wave of inspiration to many of us living here year round. As a first time South-bee I had much to learn by way of navigating the city. Austin became SXSW and SXSW transformed Austin. With water strapped to my back and chargers for all electronics hidden in my purse, I ventured out into the beautiful pandemonium.
Thanks to everyone who attended South by Penn Field 2014. We had nearly 400 people come out including clients, friends, crew and family to kick of this year's SXSW festival. It was a fun-filled night under the stars with great music, great weather and great food and drinks provided by some of our neighbors at Penn Field. We also got a chance to show off our new office digs - which we were literally putting the final touches on up until moments before the party started. SXPF is a celebration and the coming together of around a dozen local businesses. It's so fun to see everyone pitch in and share resources all for the sake of having a good time. Plus, it's always nice to take a little break in the week and socialize outside the office and off set. For those who couldn't make it, you were there in spirit!
To view more photos, check out the event Facebook page (courtesy of Sheley Hiam and Barron Roth): www.facebook.com/southbypennfield.
And thanks again to all our sponsors: Sponsors: Clear Channel Radio, Conley Sports Productions, Cvent/CrowdTorch, Deep Eddy Vodka, HomeAway, Opal Divine's, Quotient Solutions, Inc., Rhythm Superfoods, Silicon Audio, Inc., Shoutz, Inc., Tech Cumulus and Thirsty Planet.
Oscar Sunday is almost here. And what better way to watch Hollywood’s biggest night than with friends celebrating just like the stars? No time for Oscar-worthy envelope invites? A simple Evite, Paperless Post or even Red Envelope text to a few of your friends will be just as exciting. Here are a few other tips on how to host the ultimate Oscars watching party, just in time for the main event.
In a city so uniquely famous for its creative and artistic aura, it’s not surprising to find that Austin has some of the most talented people in the industry. Wardrobe Stylist Penelope “Penny” Arth is no exception. She has made a name for herself here at Fueld Films, and beyond, as being one of the best and brightest to work with!
The youngest of six children, this once small town girl from upper Marboro, MD had big dreams that took her from little sleepy town to the starry eyed “City of Angles,” were her journey all began! In appreciation for all her hard work and pure awesomeness we’ve decided to feature her in this week's Q&A on the blog - we couldn’t be more thrilled.
Take a minute to peer into the day and life of this wardrobe extraordinaire with these 20 fun facts about one of Fueld’s most favorite gals!
Watch out Sochi. Move over Westminster Dog Show. The annual Austin Ad Fed ADDYs has come to town! This year’s industry award show was hosted by none other than Ron Swanson (Nick Offerman) himself and was held at ACL Live at the Moody Theater. Throw in some silly string, Nancy & Beth live, and a drinking game and you’ve got yourself a party! It’s not only an excuse to come together for a night of fun, it’s a great chance to honor the terrific work that is made in our local community. Always refreshing and inspiring to see how much talent and how many creative ideas are in our own backyard.