Blend Out

By Sadie Cornelius

In a day in age where it can be easy to get lost in the crowd or overlooked by others, Grand Marnier challenges you to blend out. They blend out themselves by mixing a combo of exotic flavors and cognacs to create a liquor that is smooth and delicious (if we do say so).

Filmed over 3 days in Austin, the Grand Marnier "Blend Out" film is a story of a beatboxer who has a night out on the town blending his talents with various types of musicians. The result is a mix of sounds that come together to form something surprisingly unique and wonderful, just like Grand Marnier.

Client: Grand Marnier
Agency: JWT
Director: Arno Salters
Director of Photography: Shawn Kim

Since Austin is the live music capital of the world, we loved getting to use the city has our backdrop while showing our out of town clients what our great city is all about. Fused together with the vibrant nightlife, colorful people and the fun culture, it made for the perfect scene for shooting a spot with a couple of great partners.

So don't just blend in, blend out!

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Filed under: Case Studies, Locations, Austin, Agencies, JWT, Clients, Grand Marnier

The Mascot Challenge

By Sadie Cornelius

As we gear up for the holidays and time with family, many of us also look forward to cheering on our favorite team to victory. Players (and their fans) are competitive, but let's face it, mascots naturally are too.

We teamed up with Silver + Partners and Capital One to film a campaign for their 2014 Mascot of the Year Challenge. All season, college mascots across the country duked it out for a chance to win this year's title of "Best Mascot."

Client: Capital One
Agency: Silver + Partners
Director: Ben / Dave (via Washington Square Films)
Director of Photography: Munn Powell

Well, the votes are in, the fans have spoken, and now it's down to two finalists...The Auburn Tiger "Aubie" and the UCLA Bruin "Joe."

Who will be the winner? Between celebrations, be sure to tune in to the Capital One Orange Bowl on New Year's Eve to find out which mascot takes home this year's crown.

Go team!

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Filed under: Case Studies, Directors, Ben/Dave, Agencies, Silver + Partners, Clients, Capital One

Everything You Ever Wanted to Know about Shiner

By Sadie Cornelius

For those of us in Texas, we tend to know a thing or two about beer! Particularly one of our favorite beers: Shiner, brewed right here in our backyard in Texas.

Last spring we filmed a a series of spots with them and McGarrah Jessee in Shiner, TX to announce that Shiner was coming to New York and Philly. It was fun getting to know even more about the brewery and the kind people down in Shiner, TX (including Brewmaster Jimmy).

This fall we went back to Shiner to learn even more. Like "What is the population of Shiner?" and "Who makes Shiner?"

Curious to know the answers? Well, you're in luck because we just happen to have a few spots with everything you probably ever wanted to know about Shiner (the beer AND the town).

Producer: Erin Malloy
Director: Ben Hurst / Dave Thomas
Executive Producers: Brady Anderton, Summer Finley
Agency: McGarrah Jessee
Agency Producer: Meredith Roach
Director of Photography: Shane Kelly

So now you know! Don't you feel a bit smarter already? Check out more behind the scenes photos on Facebook.

Prost!

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Filed under: Directors, Ben/Dave, Agencies, McGarrah Jessee , Clients, Shiner

Get to Know: The Fueld Films Fall Interns

By Tiffany Taveras, Intern

Interns. What would an office be without them? Well Fueld Films just got a new batch and, being a new intern myself, I had the opportunity to sit down with the newbies to find out a little more on what makes them… them!

First off, Jarryd Carrasco.

Jarrod Carrasco

So, Jarryd, where are you from?

Well, I was born in San Angelo, TX but moved all over when I was four after my Pops joined the Army. We lived in California and Hawaii and I spent most of my teenage years in Temple, TX; we eventually moved back to Hawaii where I graduated. I can’t really say I’m from one place.

So what brought you to Austin?

I love Austin. I would come here on my vacation days while I was in the Air Force and always had a great time. I love 6th Street, of course, but there’s so much more to the city. The vibe especially. Plus, the film industry has a strong, weirdly creative presence here, which is great for me because that’s what I want to do!

What sparked your interest in film/television?

Jurassic Park! When that flick came out I watched it six times in the theater. I remember feeling awe, excitement, and being scared all at once. It was incredible! It wasn’t until I was almost graduated from high school that I realized that I wanted to become a storyteller and induce those same feelings that I had into others.

What would you like to ultimately do as a career?

Becoming a film editor is my end goal. Crafting a story out of images is a new passion I’ve discovered.

What made you want to join the Fueld team?

I wanted to intern with Fueld because of the quality of their productions. Having smaller teams but still being able to turn out a quality and professional production is amazing to me. I knew it would be a tremendous environment in which to learn.

What are some of your hobbies?

I love drawing/painting, finding awesome new places to eat, playing with my two boys, going to the movies, and Brazilian Jiu Jitsu.

Name something in Austin that you think is a “Must Do”.

So far… the Chef’s menu at Uchi on S. Lamar. 10 courses of fantastic food! Probably the best meal of my life. I’m a big fan of food and this city is great for roaming and looking around for good food. Also, Llama Peruvian Creole food truck on 7th and Trinity is so good it’ll make you wanna slap yo mama!

What is your favorite movie of all time?

Not fair!!! Just off the tope? The Matrix, The Dark Knight, Jurassic Park (Duh!), Collateral, Kingdom of Heaven… I really have too many!


Next up, Andrew Park.

Andrew Park

Where are you from, Andrew?

I was born and raised in Dallas, TX. I came to Austin for school and then moved back to Dallas.

What brought you back to Austin?

I came to Austin because of the liveliness, the people, and the opportunities it has for media.

Tell me what sparked your interest in television/film.

I always loved watching movies growing up (who didn’t…) but started to grow a passion for it when I started making short videos with my buddies in junior high. We started out making silly videos for my church youth group, which led to short skits and bits to promote church events and activities.

What is your ultimate career goal?

I aspire to become a Writer & Director because not only do I want to create the stories, but I want to film them the way I envisioned them.

What brought you to Fueld Films?

I wanted to intern at Fueld because I saw the work they did and loved it! I wanted to work with people that could help me become a better filmmaker.

List off a few of your hobbies.

I love drumming and lots of eating… like everything.

What has been your most memorable experience in Austin, thus far?

I would have to say getting food from a food-truck after a night on 6th Street. There are so many trucks to choose from and most of them are pretty delicious!

Go! Favorite movie of all time!

Zoolander… that is all.

Last but not least, ME! Tiffany Taveras.

Tiffany Taveras

Where I am from:

I am from Valdosta, a small town in Southern Georgia right on the border of Florida. I lived there almost all of my life and didn’t really feel connected to it until I actually moved to Austin. I miss parts of it sometimes, but I love Austin!

Why I came to Austin, TX:

Well, it was a year after graduation and I was deciding on New York or LA. Obviously both are very expensive and I didn’t know anyone in the industry in either. My mentor then suggested I got to Dallas or Austin, since he was originally from Texas. He said Austin was turning into a mini LA and that it would be a great place to get my feet wet in a larger market.

What sparked my interest in television/film:

Well, I’ve always loved movies but never really thought about making them. When I first went to college I decided I wanted to be a news reporter/anchor. After learning more about news and how it really functioned I decided that it wasn’t for me. Thankfully, that same semester I was taking a “Film Aesthetics” class and it really opened my eyes to all the steps that go into a production. It was awing and inspiring; I wanted to be a part of it.

My ultimate career goal:

I want to be an Editor/Motion Graphics Artist. I’ve been able to work in that area a little bit but in a very small town. I definitely see myself working for an Ad Agency or a production company editing commercials, promo content for the web, or even a film here or there. I lose myself in the edit and that’s when I discovered it was for me!

How I discovered Fueld Films:

I actually met an employee from Fueld, Brian Diggs, and he referred me to the internship coordinator. After I looked up the website and saw the quality of the productions and who some of the clients were I felt it would be an amazing opportunity and I jumped on it.

Spare time activities:

I’m a huge gamer! My current addiction is “The Last of Us”. I think my love of film/television comes into play here because I LOVE a game with a good story. I love collecting movies, I have an unnatural obsession with Game of Thrones, and I watch a lot of anime… Like a lot. I also love to watch tutorials. I look up tutorials for EVERYTHING! Cooking, cleaning, crafting, editing, folding fitted sheets, you name it!

My opinion on a “Must See/Do” in Austin:

I recently took my best friend to see the bats on Congress. It was so beautiful, scary, and captivating watching the bats fly off at dusk. I will never forget it!

Favorite movie of all time:

This is a tough one… There are too many so I’m just going to name top 5: Crash, The Green Mile, What Maisie Knew, The Adjustment Bureau, Inception. (Also, anything with Leonardo DiCaprio!!! Can we give him an Oscar already!!!)

I can definetly speak for all the interns when I say we’re excited about working with Fueld Films. We’re all anxious to get started on upcoming productions and ready to learn the day to day processes of running a production office. Thank you Fueld for this opportunity and look out for future posts from the newbies!

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Filed under: News, Interns, Our Team

Seeing 20/20 with Glasses.com and Struck

By Sadie Cornelius

Having glasses without lenses is like having a camera without a lense - you've got to have both! Glasses.com wants you to have the best frames by designers with the lenses...included (for no additional charge.

We had a blast filming a couple of spots with a couple of great partners: Struck and Glasses.com. Speaking of good pairs - we worked with the multi-talented Director/DP Munn Powell to bring these fun spots to life.

Fitting that we made a couple spots for such a great product because in production it's important to see clearly (and look good too of course!). See for yourself below how the final spots turned out and check out more behind the scenes pictures on Facebook.

PBJ

Wheels

Director/DP: Munn Powell
Agency: Struck
Client: Glasses.com
Producer: Erin Malloy
Editor: Tobin Holden

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Filed under: Case Studies, Directors, Munn Powell, Agencies, Struck, Clients, Glasses.com

Intern Tips for Being On Set

By Weston Morgan, Intern

The subject of being “green on set” is one I can definitely relate to. I’ve had no official schooling or previous work experience on set.  It is a humbling task to be on set for the first time with no experience and very little instruction beyond a time and place to arrive. There are a few survival tips that helped me survive my first onset experiences that I feel are worth sharing.

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Filed under: News, Interns
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